53 years ago in the year 1967, the founder of the Group Sri A.V.Vallikkannu started his business career with the first business venture under the name ‘KONAR JEWELLERY’ at Valparai Town. Sensing people’s need for urgent financial assistance, in 1972 he started the first branch of Gold Jewel Loan business at Valparai Town. In due course branches of this business expanded to other locations in Tamil Nadu.
The Group’s business was further strengthened when the founder’s young Son Sri A.V.V.Saravanan joined the family business in the year 2001 after completing his Engineering Graduation and a brief stint with IT bellwether TCS at Mumbai. His joining helped to expand Gold Jewel Loan units to Tirupur in 2003 and in 2013 to Erode and other locations in Coimbatore City.
Varnika Jewellers
Sri A.V.V. Saravanan saw a good business potential in a jewellery unit in the fast-developing business location at Saibaba Colony, Coimbatore. In order to realize this aspiration, the group acquired a piece of land on NSR Road, opposite Chengaliappan Hospital and constructed the showroom building in 2017. A total floor space of 5000 Sq. feet spread in two floors with state-of-the-art interior designing was earmarked for the Jewellery showroom.
‘VARNIKA JEWELLERS’ was inaugurated on 8 November 2017 and it has succeeded in establishing a good customer base in a short period of three years of its operations.
Business Activities
Varnika Jewellers is mainly engaged in retail sale of Gold, Silver and diamond Jewellery from its showroom. The unit manufactures handcrafted 22K chains, customer order items and other22K jewellery items at their own workshop.
A jewellery showroom can satisfy varying tastes of customers only when it has varieties of jewellery products in its collections. India being a land of artisans, each place has a unique style and design strength. A great deal of time and effort was invested to source these exquisite products from all over India. These products with elegant design and excellent workmanship are procured in order to honour the sentiments of customers. For a customer, each purchase of jewellery is a process of collection for life. Due to its aesthetic value, in due course of time, this collection becomes family heirloom. The motto of the business is to ensure total customer satisfaction and build a lasting relationship with them that transcends from one generation to another, and so on.
Same philosophy is applied while procuring Silver Jewellery and artefacts. The unit offers diamond studded jewellery and can make it customised to satisfy customer requirements.
Design innovation in Jewellery is a continuous process and is based on the assessment of customer tastes and demands.
